About
The Maritime Attention Index answers the question "how much attention is the world actually paying to shipping?"
Maritime coverage reports tell you what editors published. The Index tells you what the public did — what they searched, watched and looked up — scored daily against every day since January 2020. When shipping breaks into public consciousness (a blocked canal, a bridge, a strait under threat), the Index shows exactly how much people are engaging, and when attention fades, it shows that too.
The monthly letter is the analysis layer on top: the number, what moved it, the stories that drove it, and — crucially — how those stories were framed for the general public. It is written for people who want to know what the world is seeing: communicators, executives, analysts and journalists in and around the maritime industry.
The editor
The Index is compiled and edited by Dustin Eno, a crisis communications specialist who has spent his career at the intersection of shipping and public opinion — advising shipowners, operators and insurers through the incidents that put the industry on the front page. The Index began as an internal tool for answering clients' commonest question — "how big is this, really?" — and became a public instrument when the answer kept being worth publishing.
Dustin writes and speaks on maritime crisis communications and media relations: the Analysis section carries the articles, and the monthly letter carries the running commentary.
How it's measured
Four public signals, weighted and scored against the same fixed baseline: Search (30%), Research (30%), News (20%) and Social (20%). Search and research carry the most weight because they are the clearest evidence that somebody actively went looking. The methodology is public, versioned and frozen — v1.0 since 31 July 2026 — and changes are announced, never silent.
How coverage is read
Behind the volume numbers sits a reading of the coverage itself: every scored article carries a frame — the lens the story casts shipping in — from a controlled taxonomy of 12 frames in 5 families, plus a reading of whether shipping is the actor or the thing acted upon. The monthly letter and the incident pages both draw on it.
Independence
The Index measures attention from public data sources. Methodology v1.0 is public and frozen; changes are versioned and announced.
Contact
For a live incident, a media enquiry, or a question about the Index, contact Dustin directly: editor@maritimeattentionindex.com, or on LinkedIn.
Questions about a reading, requests for the underlying data, corrections, or press enquiries all reach the editor at the same address. Journalists are welcome to quote the Index — please see the methodology first, and note that the full daily series is published as JSON.