Thursday 16 September 2021 · below the Index · spike

Ever Ace maiden voyage to Suez Canal

Type otherVessel Ever AceWhere Port of Felixstowe, Suez CanalWindow 2021-09-15 → 2021-09-17 (3 days)More than one story shares this window: Ever Ace maiden voyage arrival; LNG carrier development projects; Shipping industry freight rate and net-zero policy discussions

The Ever Ace, sister ship of the Ever Given and the world's largest container vessel, completed its maiden voyage and arrived at the Port of Felixstowe in mid-September 2021, with subsequent reporting on its planned transit through the Suez Canal. The spike reflects public curiosity about the vessel and broader shipping industry developments including LNG carrier projects, freight rate negotiations, and net-zero shipping targets.

Peak 60.0 on Thursday 16 September 2021. The shaded band is the incident window.

Where the attention came from

Search
15%
Research
55%
News
30%
Social (X only)
0%

Public curiosity-led, both over the window and on the peak day. Social here is X alone — Bluesky only joins the series from July 2024 — so its level isn't directly comparable with today's series, though its share of this incident is real.

Bar = share of the extra attention over the whole window; the tick marks the share on the peak day alone, where the two differ.

How unusual it was

60.0
Index at peak (50 = calmest year)
54%
of days since 2020 rank below it
2 days
for the extra attention to halve
3 days
back to the pre-incident level

This was above 54% of all days since 2020, and the highest since Friday 10 September 2021.

How far it spread

Gas carriers
×5.0
Bulk carriers
×1.6
Container & cargo ships
—
Shipping in general
—
Tankers
—
Car carriers (ro-ro)
—

Stayed in one vessel type — 1 of 6 vessel-type groups drew clearly more readers than usual.

Gas carriers is a small readership base — normally about 295 readers a day, so a few hundred extra makes a large multiple.

Readers here means readers of the Wikipedia article on each vessel type — the same source as the Research signal, not news coverage — so an incident can dominate the news without moving this panel. Bars start at 1× — normal readership for that vessel type, the weeks before the incident. Grey = no clear lift. "Over time" shows each group's daily readers through the window; "All 12 articles" breaks the six groups back into their members.

How it was framed the frame glossary →

Price
46%
Progress
44%
Planet
6%
People
4%
Politics
0%

Lead frame: freight markets. Trade press was 5% of in-scope coverage — the story had left the trade press and gone mainstream. (Historical coverage is scored on headlines only.)

Acting, or acted upon

entirely acted uponmostly acted uponneutralmostly actorprimary actor

In 3% of coverage shipping was the thing acted upon rather than the actor.

How the coverage sounded

strongly negativemoderately negativeneutralmoderately positivestrongly positive

Coverage ran 22% negative overall.

Each article is scored on a five-step scale from strongly negative to strongly positive; the bar is the share of coverage at each step.

Sample of the headlines

  • Felixstowe arrival of largest container ship Ever Ace caught on dronebbc.co.uk · 2021-09-13
  • The world's biggest container ship, the Ever Ace, is continuing its maiden voyage this week and soon heading for the Suez Canalyahoo.com · 2021-09-13
  • The world's biggest container ship, Ever Ace, continuing its maiden voyage, heading for Suez Canal soonbusinessinsider.co.za · 2021-09-13
  • Port Of Felixstowe Welcomes World's Largest Container Ship 'Ever Ace'marineinsight.com · 2021-09-13
  • World's largest container ship Ever Ace leaves Felixstowe | Hellenic Shipping News Worldwidehellenicshippingnews.com · 2021-09-16
  • World's largest cargo ship Ever Ace arrives in the UK packed with Christmas giftsthe-sun.com · 2021-09-13

Gold rule = a national or international outlet, not a trade title.

Data for this incident (JSON)

Maritime Attention Index, incident: Ever Ace maiden voyage to Suez Canal, peak 60.0 on 16 September 2021. maritimeattentionindex.com/incidents/2021-ever-ace-maiden-voyage-to-suez-canal/

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