Saturday 15 May 2021 · below the Index · spike

Golden Ray cargo ship fire off Georgia

Type fireVessel Golden RayWhere off Georgia coast, United StatesWindow 2021-05-13 → 2021-05-16 (4 days)

The Golden Ray, a cargo ship wreck off the Georgia coast, caught fire in mid-May 2021. Seawater was being used to extinguish the flames on the vessel's remains. No injuries were reported.

Peak 70.7 on Saturday 15 May 2021. The shaded band is the incident window.

Where the attention came from

Search
15%
Research
0%
News
85%
Social (X only)
0%

Media-led, both over the window and on the peak day. Social here is X alone — Bluesky only joins the series from July 2024 — so its level isn't directly comparable with today's series, though its share of this incident is real.

Bar = share of the extra attention over the whole window; the tick marks the share on the peak day alone, where the two differ.

How unusual it was

70.7
Index at peak (50 = calmest year)
71%
of days since 2020 rank below it
2 days
for the extra attention to halve
>31 days (still elevated at window end)
back to the pre-incident level

This was above 71% of all days since 2020, and the highest since Friday 16 April 2021.

How far it spread

Car carriers (ro-ro)
Tankers
Container & cargo ships
Gas carriers
Shipping in general
Bulk carriers

No vessel type moved — 0 of 6 vessel-type groups drew clearly more readers than usual.

Bars start at 1× — normal readership for that vessel type, the weeks before the incident. Grey = no clear lift. "Over time" shows each group's daily readers through the window; "All 12 articles" breaks the six groups back into their members.

How it was framed the frame glossary →

People
72%
Planet
24%
Progress
3%
Price
1%
Politics
0%

Lead frame: human drama. Trade press was 0% of in-scope coverage — the story had left the trade press and gone mainstream. (Historical coverage is scored on headlines only.)

Acting, or acted upon

entirely acted uponmostly acted uponneutralmostly actorprimary actor

In 95% of coverage shipping was the thing acted upon rather than the actor; 0% of it was strongly negative in tone.

What the coverage said

  • Golden Ray: Seawater being used to put out fire on a cargo ship wreckage off the Georgia coastmsn.com · 2021-05-15
  • Golden Ray, the cargo ship catches fire on St. Simons Islandwjcl.com · 2021-05-14
  • Golden Ray cargo ship cleanup continues after firefirstcoastnews.com · 2021-05-15
  • Flames engulfing cargo ship's remains off Georgia coastsfgate.com · 2021-05-14
  • Georgia capsized cargo ship catches firewtsp.com · 2021-05-14
  • Wreckage of cargo ship catches fire off Georgia coastnydailynews.com · 2021-05-14

Gold rule = a national or international outlet, not a trade title.

Data for this incident (JSON)

Maritime Attention Index, incident: Golden Ray cargo ship fire off Georgia, peak 70.7 on 15 May 2021. maritimeattentionindex.com/incidents/2021-golden-ray-cargo-ship-fire-off-georgia/

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